Fuwa3e is a Vietnamese brand of enzyme-based household cleaning products fermented from pineapple peel, a by-product of Thanh Hóa’s pineapple-processing industry. The core company, Công ty TNHH Công nghệ Sinh học Fuwa Biotech, was founded on 3 January 2019 in Thanh Hóa (North Central Coast) and runs R&D, production and the trademark; a second company, Công ty TNHH Fuwa Ventures, handles commerce and distribution from Đà Nẵng. The company reports recycling 250–300 tonnes of pineapple peel per year and received the Human Act Prize 2024 (environmental category) from the Nhân Dân newspaper.
Fuwa3e was founded by Bùi Thị Bích Ngọc; the name reads as “Fruit Warrior” plus “3E” (Enzyme, Ecosystem, Earth). The formula was developed with scientists including Dr Đặng Đức Long of the University of Science and Technology, Đà Nẵng.
Company at a glance
| Item | Detail |
|---|---|
| R&D / production entity | Công ty TNHH Công nghệ Sinh học Fuwa Biotech (tax code 2802609826) |
| Distribution entity | Công ty TNHH Fuwa Ventures (tax code 0402291038) |
| Trade name | Fuwa3e |
| Founded (Fuwa Biotech) | 3 January 2019 |
| Founder (Fuwa Biotech) | Bùi Thị Bích Ngọc |
| CEO (Fuwa Ventures) | Lương Thị Tuyền |
| Plant | Đông Tiến Industrial Cluster, Đông Sơn ward, Thanh Hóa |
| Province | Thanh Hóa (North Central Coast) |
| Websites | https://fuwa3e.com (shop), https://fuwa.com.vn |
The exact legal relationship between the two companies (parent–subsidiary or sister companies) is not disclosed in the source; their value-chain roles are clear — Thanh Hóa ferments the pineapple peel, Đà Nẵng brings goods to market.
Products
Fuwa3e reports about 20 products across four lines:
| Line | Examples |
|---|---|
| Home care | Dishwashing liquid (100 ml / 500 ml / 3.8 L / 10 L), laundry liquid, floor cleaner, multi-purpose cleaner, toilet/bathroom cleaner, produce-wash, dishwasher gel and salt |
| Baby care | Bottle wash, toy sanitiser spray, body wash, toy-surface cleaner |
| Car fresh | Car deodoriser/disinfectant spray, interior cleaner, hanging essential-oil diffuser |
| Pet care | New line, details being updated |
Reported price range: from under 100,000 VND to about 500,000 VND depending on product and volume.
Certifications and awards
| Item | Body / scheme | Note |
|---|---|---|
| ISO 9001:2015 | — | Quality management |
| HACCP Codex 2020 | — | Food-safety management standard |
| OCOP 4-star | Vietnam OCOP scheme | Floor cleaner |
| OCOP 3-star | Vietnam OCOP scheme | Dishwashing and laundry liquids |
| Trademark registration | Vietnam Intellectual Property Office | — |
| Pasteur Institute HCMC test | Pasteur Institute, Ho Chi Minh City | Reported 98% bacterial-kill rate |
| Human Act Prize 2024 | Nhân Dân newspaper | Environmental product/service category |
OCOP is Vietnam’s government product-grading scheme, rated 1–5 stars.
Sourcing and production
Fuwa3e collects pineapple peel from processing and export plants in Thanh Hóa and ferments it with plant-based inputs (soap-nut, natural essential oils, plant-derived surfactants, brown sugar) using an “Eco Enzyme” process. The company reports a zero-waste approach in which the fermentation residue is dried into organic fertiliser. Reported operating figures include about 200,000 products per month and a refill model (200+ “refill stations” across 13 provinces) that the company says avoids roughly 150,000 plastic bottles per year. These are self-reported figures; see limitations.
Markets
Domestically, Fuwa3e reports 1,000+ retail points and 200+ refill stations across 13 provinces, plus online sales via its own shop, Shopee and TikTok Shop. Its confirmed export market is Germany, where it maintains a representative office in Oberkirch, Baden-Württemberg, described as a European foothold. The source states presence in “9+ countries” but confirms only Germany by name, so only Germany is listed as an export market here.
Related producers
- Sokfarm — the source frames Sokfarm as a fellow circular-economy producer (tapping coconut flower nectar instead of harvesting whole fruit).
- Coboté — another Vietnamese plant-ingredient consumer-goods brand (natural personal care) profiled in this directory.
- Tanisa — another Vietnamese producer profiled in this directory.
Limitations of this data
- We have not visited the plant. Recycling tonnage, monthly output, retail/refill counts, plastic-reduction and bacterial-kill figures are self-reported by the company or drawn from public profiles as of 2026-07-31, and are not independently audited here.
- The exact legal relationship between Fuwa Biotech and Fuwa Ventures is not disclosed in the source.
- Certifications and test results reflect what the company reports; we have not inspected the certificates, test reports, issuers or validity dates.
- The source claims presence in “9+ countries” but names only Germany; only Germany is treated as a confirmed export market here.